This is the body text for the article. Ideally, this text would be short and limited to being an overview. Feel free to include bullet points and key concepts that help set the stage. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Define the Topic
The first section of your article should define the context, importance, and any key terminology. This section can be as long as you want and include images, bullet points, and links, but it should be narrowly focused on defining the topic at hand.
Establish Relevance
Now that you've defined the topic, add details about why this article is important to the reader. Try to identify logical and emotional reasons to keep reading. This section can be as long as you want and include images, bullet points, and links, but it should be narrowly focused on defining the topic at hand.
Step-by-Step Details
Now that you've established the topic and its importance, it's time to deliver value with specific, actionable information. Think about organizations, events, venues, or other news that is relevant, or dig deep into the specifics of your products and services. The key is to provide detailed information to establish your credibility as a “source of truth” on this subject. If you have graphics, images, or interactive items, this is a great place for them.
Case Studies
Providing real-world (not hypothetical) illustrations of your key points is critical to localizing your page. Don't be afraid to use your city or region's name (e.g., “Tacoma” or “South Sound”) and to provide details about your process.
Here's a quick case study template:
- Your client's challenge
What problem or challenge was your client facing when they came to you? (What wasn't working in their operation? What was it costing them?) - What they tried before
What had your client already tried to solve this problem? Why weren't those solutions working? - Why they chose you
Why did this client decide to work with Summit Packaging over other automation firms or solutions? - Your solution
What solution did you design and implement for them? What made your approach different or better? - The results
What specific, measurable results did your client achieve after implementation? (Include metrics like: production increase %, downtime reduction, cost savings, ROI, payback period, labor reduction, quality improvements, etc.) - Client feedback
What did the client say about working with you and the results? Do you have any direct quotes from them?
Final Thoughts
Summarize the key points in your article and introduce “next steps” and actionable steps the reader can take. This can be a shameless self-promotion or a checklist. As long as there is value, you're doing it right.